WHAT IS E-E-A-T AND WHY DOES GOOGLE CARE ABOUT IT?

E-E-A-T usually stands for Experience, Authoritativeness, Expertise and Trustworthiness. It is an essential concept mentioned in Google’s Search Quality Evaluator Guidelines. This E-E-A-T aspect is used to identify the quality of the web pages and content. It ensures that the content meets the needs and requirements of an end customer.